He's the man who entertains and challenges us through his unique expression of our collective culture.

He's the man who is turning an industry on its head by inventing new and creative ways of working... and playing.

He had a plan. He's making it happen.

He's the difference. The ordinary man who - with little or no recognition at all - is making an extraordinary difference in the lives of others.

He's the well-dressed guy whose wardrobe, gadgets and vision are always, somehow, a step ahead of everybody else.

His achievements defy his inexperience, and he is - already - both the present and future of South Africa's success.

Men's Health Editor Ridwaan Bawa comments: "Best Men is a recognition of the finest men in South African society, men we are honouring because of their achievements and contribution to society. In challenging times, they are proof that role models still exist in our country."