THE TRENDSETTER
CRAIG NATIVE - Fashion designer

This Greenpeace-approved (he's been enlisted as one of the organisation's international ambassadors for design) fashion designer continues to create clothes that guys want to (and should) wear tomorrow. His clothes are colourful, vibrant and always wearable and they look as good on the catwalks of international fashion weeks as they do on you.

JEREMY DE TOLLY - Musician

There's a difference between being trendy and being stylish. De Tolly, the front man for local rock act The Dirty Skirts, is that difference. He dresses well without looking like he's trying to dress well, and his laid-back, easy-going attitude is helping him break new ground in music and in fashion.

BRAD ARMITAGE - Founder: Vida e Caffè

Whether he's reinventing the coffee shop industry or coming up with new social media solutions, he's setting trends that the rest of us can only hope to follow. But he's no "Best Dressed" clothes horse: the trends he sets are in social media, in foods and beverages (Brewers&Union beer, anybody?) and in the clothes he wears.